What Does Highlighted Comment Mean on YouTube

What Does Highlighted Comment Mean on YouTube

YouTube is a popular video-sharing platform that offers creators a vast audience to showcase their content. With millions of users worldwide, YouTube has become a hub for community engagement, with viewers able to express their thoughts and opinions through comments. While all comments are valuable, some are more noteworthy than others. That’s where highlighted comments come in.

In this blog post, we will delve into what highlighted comments are on YouTube and why they are essential for building an engaged and supportive community. We will also provide a step-by-step guide on how to highlight comments, reasons to highlight comments, and limitations of highlighted comments. Whether you’re a seasoned creator or just starting on YouTube, this post is for you. Let’s dive in!

What are highlighted comments?

Highlighted comments are comments on YouTube videos that are selected by the video creator or moderator to stand out from other comments. Highlighting a comment means it will be pinned to the top of the comments section and displayed more prominently for viewers to see.

Highlighted comments can be identified by a bright background color, which makes them stand out from the other comments. This feature allows creators to showcase insightful, funny, or informative comments from viewers, which can encourage more engagement from the audience. Highlighted comments can be used to recognize and promote good comments, show appreciation for loyal viewers, or even to respond to a question or comment from a viewer that many others have also asked.

Overall, highlighted comments serve as a great tool for fostering a strong and supportive community on YouTube by encouraging more interaction and communication between creators and their audience.

How to highlight a comment on YouTube

Here’s a step-by-step guide on how to highlight a comment on YouTube:

  1. Open YouTube Studio and go to the “Comments” tab on the left side of the screen.
  2. Find the comment you want to highlight and click the three-dot menu icon next to it.
  3. Click “Pin comment” from the menu options.
  4. A pop-up window will appear asking you to confirm the action. Click “Pin” to proceed.
  5. The comment will now be highlighted with a colored background and pinned to the top of the comments section.

Note: You can only highlight one comment at a time, and only the video owner or moderators have the ability to highlight comments on a YouTube video.

That’s it! Now your highlighted comment will be displayed at the top of the comment section, making it more visible to your viewers. Keep in mind that highlighted comments will remain pinned for a specific duration, after which they will return to their original position in the comments section.

Reasons to highlight a comment on YouTube

Here are some reasons why highlighting a comment on YouTube can be beneficial:

  1. Recognition: Highlighting a comment is an excellent way to recognize and show appreciation to viewers who leave valuable or insightful comments on your videos. This can help to build a loyal fan base and foster a sense of community on your channel.
  2. Engagement: Highlighting comments can encourage more engagement and discussion among viewers by bringing attention to a specific comment or topic. This can help to create a more interactive and engaging community around your channel.
  3. Promotion: Highlighting a comment is also an effective way to promote your channel and your content. If you highlight a comment that links to your channel or another video, it can drive more traffic to your content and help you gain more exposure.
  4. Answering questions: If multiple viewers ask the same question, highlighting a comment with the answer can save time and effort by ensuring that everyone sees the response.
  5. Moderation: Highlighting a comment is also useful for moderators, who can use it to promote community guidelines or rules. By highlighting a comment that promotes respectful discussion or discourages spam, moderators can set an example for viewers to follow.

Overall, highlighting comments can be a useful tool for promoting engagement, fostering a strong community, and building a loyal following on your YouTube channel.

Limitations of highlighted comments

Here are some limitations of highlighted comments on YouTube:

  1. Limited Number: YouTube limits the number of comments that can be highlighted on a video. If you highlight too many comments, it can become confusing for viewers to know which comments are the most important, defeating the purpose of highlighting.
  2. Limited Duration: Highlighted comments only stay pinned to the top of the comment section for a specific period, after which they will return to their original position in the comments section. This can make it challenging to keep a specific comment visible for an extended period.
  3. Risk of Losing Visibility: When you highlight a comment, it is pinned to the top of the comments section, but as more comments are added, the highlighted comment can quickly get pushed down and lose its visibility.
  4. Limited Access: Only video owners and moderators have the ability to highlight comments. As a result, viewers who leave valuable comments may not receive recognition, as their comments may not be highlighted.
  5. User-generated content: Highlighting comments is limited to user-generated content, so it’s not possible to highlight videos, channel art, or descriptions.

Overall, while highlighting comments is a useful tool for promoting engagement and building a community on YouTube, it’s essential to be aware of these limitations to use the feature effectively.


In conclusion, highlighting comments is an effective way to build engagement, foster a sense of community, and recognize loyal viewers on YouTube. However, it’s essential to be aware of the limitations of this feature to use it effectively. By following the step-by-step guide on how to highlight comments and understanding the reasons and limitations, creators can use this feature to promote a thriving community on their YouTube channel.

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