What Does “Ratio L and W” Mean on TikTok

What Does "Ratio L and W" Mean on TikTok

TikTok is a popular app that provides a new venue for sharing short videos online. The key to making interesting and profitable content on any social media site is familiarity with its features and tools.

TikTok’s “Ratio L and W” function is one example that has grown in significance for the platform’s content developers. You may wonder what this implies and how tо make the most of it if you’re new to TikTok or haven’t previously experimented with this function.

Explore the meaning of “Ratio L and W” on TikTok, how to alter it, and the best ways to use it to make films that resonate with your audience.

What is “Ratio L and W” on TikTok?

When discussing a video on TikTok, “Ratio L and W” refers to the aspect ratio or the proportion between the video’s horizontal and vertical dimensions. When talking about video aspect ratios, Ratio L and W refer tо the comparison between the longer side (L) and the shorter side (W) of the frame (W). 

When making a video using TikTok, you can choose from different aspect ratios, including 9:16 (tall), 1:1 (square), and 16:9. (wide). Choosing the proper aspect ratio for your video’s content and message is crucial because it can significantly impact how your video is shown on the TikTok platform.

TikTok’s Ratio L and W functions are crucial tо generating videos that reach and engage your target audience.

How to adjust “Ratio L and W” on TikTok?

On the TikTok app, changing the Ratio L and W is a concise task. Steps for adjusting the video’s aspect ratio on TikTok:

  1. Open the TikTok app and click the plus sign (+) icon to create a new video.
  2. Choose the video clip you want to edit or record a new one.
  3. On the editing screen, click the “Aspect” button at the bottom оf the screen.
  4. You will see a list of aspect ratios, including 1:1, 9:16, and 16:9.
  5. Select the aspect ratio that best fits your video content.
  6. When you have chosen the aspect ratio, you can adjust the size and position оf your video within the frame by pinching and dragging on the preview screen.
  7. Preview your video to ensure it looks how you want it to.
  8. If you’re satisfied with your video’s aspect ratio and overall look, click “Next” to move on to the next screen, where you can add captions, effects, and music.
  9. After editing your video, click “Publish” to share it with your followers.

Best practices for using “Ratio L and W” on TikTok

Using “Ratio L and W” on TikTok? Here are some tips tо make your videos look their best and keep your viewers interested. 

Here are some tips for using aspect ratios on TikTok:

  1. Choose the right aspect ratio for your content: The aspect ratio you choose should be determined by the content you create. If you’re creating a tutorial video, a tall aspect ratio (9:16) may work well, while a wide aspect ratio (16:9) may be better for landscape shots.
  2. Keep the focus on the subject: Make sure your subject is always the video’s main focus, no matter what aspect ratio you choose. Position your subject within the frame to ensure they are visible and not cut off by the edges.
  3. Use negative space to your advantage: Negative space, or the space around your subject, can bе a powerful tool for creating compelling visuals. Use negative space to create balance and draw attention to your subject.
  4. Be creative with framing and composition: Experiment with different framing and composition techniques to make your videos stand out. Try placing your subject off-center or using diagonal lines to add visual interest.
  5. Consider how your video will appear on different devices: TikTok videos are viewed on various devices with different screen sizes and resolutions. Make sure your video looks good on small mobile screens and larger desktop displays.


TikTok’s “Ratio L and W” setting is a crucial customization option that greatly affects how your videos appear on the app. You can produce fascinating content that engages your audience and stands out on this well-liked social media platform by learning how to modify the aspect ratio of your videos and applying best practices for doing so.

Make your content on TikTok, no matter how long or often you’ve been making videos. Enjoy!

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