Social media very quickly became an important aspect for many companies and industries. These platforms allow businesses to connect with their customers on a whole new level. It’s interesting to see how different industries use these platforms. Instagram is a popular platform used by many companies, giving them a space to share content about businesses. Interestingly, instead of casino operators having a high following, there are a number of casino influencers. So let’s take a look at what casino operators have the most followers on Instagram and how they use these platforms to connect with their audiences and customers.
Land-Based Casino Operators
These are some of the most well-known casino operators in the world, well-known for their iconic resorts in Vegas and around the world. These operators will have a number of casino venues and online platforms where players can find their favorite games. Their social media focuses more on showcasing their resorts and what you can experience there and occasional offers for in-person and online. However, the social media pages also have an area that provides support to players who may be struggling with gambling.
Wynn Resorts
@wynnlasvegas (483K)
Caesars Entertainment
@caesarsentertainment  (66.5K Followers) @caesarspalace (369K)
The Venetian Resort
@venetianvegas (361K)
MGM Resorts International
@mgmresorts (155K)
Online Casino Operators
Many online casino operators use social media to reach out to current customers and find new ones. In fact, many casino enthusiasts utilize platforms to find all the best casinos for payout percentages and the best platforms to play on. This is why it’s crucial for an operator to take advantage of social media to stand out from its competitors. You may notice that it’s common for online operators to have multiple accounts for different regions, this is to ensure they are being compliant with the different laws and regulations around the world.
Interestingly, online casino operators use Instagram very differently from land-based ones, especially as land-based casinos focus more on advertising their resorts rather than their actual casinos. This is because they’re two very different experiences. You will find that most online operators post content about their latest games and offers. By following an operator on social media, you will be able to find out the latest updates as soon as they come out. However, one thing that both land-based and online operators offer is support for players who may be struggling with gambling.
PokerStars
@pokerstars (925K)
Betway
Multiple accounts in different regions: @betwayuki (14.2K), @betwayusa (4,271) @betwaytanzania_ (35.1K) @betwaybrasil (14.5K) etc…
Leo Vegas
@leovegas.news (19.3K)
Casumo
@casumo (2,475)
Casino Influencers
There’s a third option when it comes to how casinos use social media to promote themselves and connect with customers. This is through casino influencers. These are individuals who leverage their social media presence and charisma to promote online casinos, gambling strategies and related content. A lot of the time operators will work with popular influencers to reach new audiences. Each influencer will differ, but their content is usually in the form of stories, reels and posts and is based on trying new games and strategies and even sharing their own gameplay. Some influencers have extremely high followings and reach out to thousands and sometimes even millions of viewers daily. You may have noticed that in comparison to other industries, even the big casino names don’t have a lot of followers. Perhaps this third outlet is why, casino enthusiasts prefer content from influencers to what online casinos share. Especially as it’s more informative and useful to players.
So there you have it, the casino operators with the most followers on Instagram. If you consider the difference between casino operators and other industries as well as the work of casino influencers, it’s clear that both online and in-person operators have a lot of room to grow, missing out on a number of different opportunities to connect with their audiences. As Instagram and technology continue to evolve, operators need to keep up with the times and incorporate this into their strategy in order to stay relevant and shine bright from their competitors.
