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The Best Steps to Follow When Starting a New Social

The Best Steps to Follow When Starting a New Social

The effective use of social media channels (or socials) can help snowball the growth of any business or brand. By leveraging the fantastic marketing tools and in-depth analytics that allow businesses to see who and how people are responding to their posts and content, companies can expand their online presence and client base. 

Getting started on social media, however, is not for the faint-hearted. There is much more to it than just registering a new account and posting; learning to use your channel in the most effective way and gaining a substantial following could take some time.

Despite this, some strategies and first steps can help a new social channel grow quickly. Keep reading to see the best steps to follow when starting a new social to ensure the most significant impact at launch. 

1. Set Clear Objectives and Goals

Many companies make the common mistake of starting a social channel just to have one. This could be due to staff pressure to launch or feeling like you’re falling behind because other companies may already have one. If this is the reasoning behind your launch, it is best to abort early.

However, if you have a clear plan to leverage the power of social media, pursue it by all means possible. Your plan should be detailed and carefully outline the objective that your company hopes to achieve through social media. 

The objective could be several things, ranging from targeted advertising and redirects to a company website to mass marketing to establish a brand name. Do not attempt to fulfil multiple objectives from the outset. A single, firm objective is best to start with. 

Goals should be based on this objective, with each goal working toward achieving it. It is imperative to ensure these goals are realistic and aligned with a social media manager’s ability, experience, and resources. Setting lofty goals too soon will likely only lead to disappointment in not reaching them and discourage you from using these channels. 

2. Limit Yourself

After defining clear objectives and goals, the next crucial step is deciding which platform to launch a social media channel on. The temptation to create a profile on all available social media platforms at once may be strong, but this is an easy trap to fall into that can lead to lacklustre performance across most, if not all, of them.

For that reason, it is better to identify which channel will work best to help achieve your goals, as each has its unique pros and cons. Facebook and Instagram, both owned by Meta, can be good starting points due to the Meta Business Suite. Others, like X (formerly known as Twitter), have unique advantages but require a more frequent commitment to posting. 

Once you’ve identified the most conducive social media channel, limit yourself to starting a profile on only this channel until you’ve built up a significant enough presence on it. It is better to focus all your attention on running a single channel well than splitting time between multiple platforms and allowing their quality to suffer. 

3. Plan Ahead

While many think planning only extends to setting goals and objectives, this is only the beginning. Before starting a channel, plan ahead for at least a month or more for what you’re going to post, including all visuals and other media.

This planning is best done using a social media strategy or schedule. This schedule should outline the purpose of each post, how often posts will be published, what form posts will take, what content will be in the post, and if the post will be paid or organic. 

Leveraging online tools can help create such a plan or schedule, lightening the load and pressure. For instance, Meta Business Suite can help you schedule posts for weeks in advance at a time, and asking ChatGPT to create a posting schedule after you tell it details about your business can help create an outline that you can then tweak to suit your specific needs. 

4. Ensure Completeness

Another common mistake people make when creating a social media channel is trying to rush the process. When doing this, profile details are commonly overlooked, with only the essentials completed and the rest pushed aside in the haste to post the initial content.

Doing this will hurt your channel in the long run by preventing potential customers and followers from finding what they are seeking. Therefore, when creating a new channel, it is always best to be as thorough as possible. 

Some platforms like Facebook offer unique tips and guidelines on a completeness scale that inform and guide you on ensuring your profile is complete. This will include (if you’re a business specifically) ensuring that you have listed hours of operation, a contact email address, and a linked website URL.

5. Work With Others

Many companies attempt to launch social media channels using their resources and leveraging their brand. While this may work for some, it will only garner a few followers who are strongly tied to the brand and result in little initial growth.

Working with influencers or offering affiliate partnerships to other companies is an effective way to quickly grow your channel through the influence of an already established one. Affiliate marketing, in particular, is a massive industry, with brands like Amazon offering extensive affiliate programs. This type of marketing can also be done off social channels and placed in anything from a post by casinos.com on the top UK online casinos to an article on the best hairdryers of 2024. Regardless of what you decide to go with, it will help spread your brand and drive traffic to your site and social. 

Last Notes

Starting a new social media channel can be a daunting yet exciting challenge. Following the steps above will help you boost your channel regardless of how new it is, but pay close attention to several things after launch.

Among these is keeping up to date with your analytics to see who is seeing your content, which content is working best, and adapting your plan as the data leads you. Follower engagement is also vitally important, as a channel that never responds or engages with others will inevitably suffer.

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