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Social Media Trends to Look Out For in 2024

Social Media Trends to Look Out For in 2024

Trends are all-time changing on social media.

What grabs the attention of the social media user? What’s fun? What’s happening? What content form is working better? You must stay up-to-date with it all. Especially now with the year ending, and us rolling into 2024, the trends are shifting just with that. 

So, what’s hot and what’s not for social media in this new year? You will find out all and more in this read. 

  • Customer Service Platforms on Social Media
  • Social Media Becomes a Search Engine
  • Long-Form Content is Back
  • Don’t Forget to Use AI
  • Nano-Influencers Are Taking the Ropes
  • LinkedInfluencers

Let’s get into understanding all about the social media trends to look out for in 2024, shall we?

1. Customer Service Platforms on Social Media

Brands need to show more presence for the customers on their social media platforms as well. 

Just an account, and dropping some posts now and then won’t make any difference. 

You need to turn your social media into a customer service tool alongside a marketing space. Well, it all goes hand in hand. 

One such example would be Optimum en español (for Spanish customers). The internet service provider is available for all on their X (formerly Twitter) account and actively responds to all concerns and queries. Seems like the provider not only focuses on ensuring high-speed internet connectivity, but also a dependable customer service. 

So, your social media needs to be turned into a place for customer assistance as well for best results.

2. Social Media Becomes a Search Engine

People are now actively turning to Instagram, TikTok, or even Facebook to find out more about a product, or even a location. This means that as a business, Google is not the only thing you need to optimize. Your social media accounts would need equal, or maybe even more attention. 

According to Google’s SVP, Prabhakar Raghavan, “Almost 40% of young people when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”

So, if you are in the influencer category, be sure to explore everything out there. As a brand, be sure you make the best use of all the searches and keywords on social media as well. 

3. Long-Form Content is Back

It feels like just a little while back we were advising everyone to focus more on short-form content and forget a little about the long-form content. 

Well, there has been a quick change in that field. 

We don’t mean that short-form content is dead – not at all! It is still all the rage in social media, however, it is best to keep some focus on long-form content too. That is also one great spot to edit out short videos for your platforms. It is more about hitting two birds with one stone right here. 

4. Don’t Forget to Use AI

Every platform out there (social media) is becoming highly integrated with AI content and software. 

Some may use the written content generated by AI, while some might only turn to artificial intelligence for the audio, video, and pictorial content. 

Either way – if that works for your brand; then good for you. However, it is important to keep in mind that your originality is what sets you apart and makes you authentic. So just know how much integration of AI into your social media accounts would do good for you. 

It is all about a healthy balance, right?

5. Nano-influencers are Taking the Ropes

We are sure you are all aware of the macro influencers that take the front seat when it comes to social media. The ones that have great influence and power. But did you know, that immense following does not always come through? Sometimes it is not always quality over quantity. 

Hundreds and millions of followers at times do not impact similarly to a “mere” following of thousands. 

Yes, we see examples of Nano-influencers making more impact than that of macro-influencers. This means this year it is best to turn to Nano-influencers to use and make their influence for your campaigns. 

6. LinkedIn Fluencers

Did you really forget about LinkedIn? It is time to revive your activity back there! 

With the LinkedIn influencers getting quite the hype and value currently, you wouldn’t want to make the most of it. 

Whether you want to get the benefit from it as a company or make yourself known as an influencer, – now is the best time to start and have your value made already. Especially with LinkedIn Creator Mode – everything can work in your favor. 

Wrapping Up

Social media isn’t going anywhere, and your attention to its ever-changing algorithms and trends needs to be at the maximum so you can reap the ideal results. So, it is time to create your monthly or even yearly schedule accordingly and get using social media to the best use it has to offer!

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