Instagram Reels vs Story: What’s the Difference

Instagram Reels vs Story: What’s the Difference

Since its inception in 2010, Instagram platform has undergone significant development. From its humble beginnings as a photo-sharing app, Instagram has grown into a robust system for social media marketing and content production. 

Now that Instagram has added reels and stories, its users have even more ways to share their creativity and connect with others. Instagram reels and stories are two of the app’s most well-known functions.

Look at the features and benefits they offer and decide which is right for your material. If you’re an Instagram master or just getting started, the information in this post can help you better your content and reach your audience.

What are Instagram Reels?

It wasn’t until August 2020 that Instagram introduced its new feature, reels. It lets people make and share short musical videos (between 15 and 60 seconds long) that may bе customized with various effects and filters. 

A user’s reel can gain exposure by being included on the app’s “explore” page and the user’s profile. Reels’ ability tо add music and sound effects to a video is a major selling point. 

Listeners can mix in their music or select from a large catalog of officially licensed tracks. The video can be sped up or slowed down, text and effects can bе added, and the aspect ratio may be changed. All of these features and more can be found in reels.

There are several reasons why you should use Instagram Reels. One reason is that reels are a great platform for interacting with your audience and showcasing your individuality. 

You can connect with your audience more deeply and set yourself apart from the competition by making visually engaging and entertaining content. The “explore” page оn reels, which showcases viral and trending videos from all across the world, further expands your potential audience.

What is Instagram Stories?

Instagram stories debuted in August of 2016 and have quickly risen to prominence аs one of the app’s most used functions. Users can compile a slideshow of photos and videos using a story that will automatically delete itself after 24 hours.

Text, stickers, and effects are powerful tools for making your Instagram stories stand out. The “poll” function allows users to solicit opinions from their followers, while the “question” function can spark debate and discussion amongst subscribers. Users may express their individuality and creativity with Instagram Stories’ various filters and lenses.

Instagram stories have various uses and benefits. One benefit is that they make it easy to update your followers on your daily activities without feeling obligated. 

Text, stickers, and effects are examples of creative components that may inject personality and character into your material and strengthen your relationship with your audience. Businesses and influencers may use Instagram stories in a special way to get in touch with their audiences and provide them with access to exclusive material and behind-the-scenes looks.

Instagram Reels vs. Stories

The Instagram features Instagram reels and Instagram stories have certain commonalities but also have some key distinctions. Realizing these distinctions will allow you tо select the optimal format for your content and further your objectives on the platform.

The length of the content is a major distinction between reels and stories. While reels can be up to 60 seconds long, each photo or video in a story can only be 15 seconds long. Reels also allow you to incorporate music and other sound effects into your videos, expanding their potential uses for content production and dissemination. Stories allow you to add text, stickers, and effects to your photos, making it a more interactive and entertaining way to share your day.

The scope of the audience is another key distinction between reels and stories. Sharing your reels on your profile and the explore tab gives them exposure to a wider audience.”Stories” are temporary posts only your followers may see and vanish after 24 hours.

How to choose between Reels and Stories

Step-by-Step Guide to Creating Instagram Reels

  1. Open the Insta app and tap on the camera icon in the upper left corner.
  2. Select “Reels” from the bottom row of the options.
  3. Choose a video or multiple videos to use for your reel. You can record new videos within the app or select videos from your camera roll.
  4. Select the music or audio you want to add to your reel. You can choose from a wide range of licensed songs or add audio.
  5. Use the editing tools to enhance your reel. You can speed up or slow down the video, add text and effects, and adjust the aspect ratio.
  6. Preview your reel to make sure it’s exactly how you want it.
  7. Share your reel to your Instagram profile by tapping “Post.”

Step-by-Step Guide to Creating Instagram Stories

  1. Open the Instagram app and tap on the camera icon in the upper left corner.
  2. Take a photo or video or select one from the camera roll.
  3. Use the editing tools to enhance your Story. You can add text, stickers, effects, filters, and lenses.
  4. Share your Story by tapping “Your Story” in the bottom left corner of app.
  5. Repeat steps 1-4 to add multiple photos and videos to your Story.

You’ll be able to create engaging and eye-catching content for your Instagram reels or stories in no time! 


Instagram reels and stories are two potent features that provide various advantages for both Instagram users and companies. You may engage with your audience and achieve your goals on Instagram using the reels and stories features.

Instagram reels and stories provide excellent chances for expanding one’s presence and audience, whether one’s goal is to simply share everyday events, produce longer, more polished material, or attract a larger audience to their feed.

References and Additional Resources


  • Instagram Help Center: “Instagram Reels
  • Instagram Help Center: “Instagram Stories

Additional Resources:

  • Later: “Instagram Reels vs. Stories: What’s the Difference and Which is Right for Your Business?
  • Sprout Social: “Instagram Reels vs. Stories: Which One is Right for Your Brand?

These resources can provide additional information and insights into Instagram reels and stories, including their benefits, differences, and best practices for using them in your content strategy.

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