Instagram has become one of the most popular social media platforms for businesses and entrepreneurs, providing a great way to connect with their audience and increase their brand awareness. Whether you’re looking to start a full-scale business or simply sell handmade products online, leveraging Instagram could be an effective way to reach a much broader market than ever before.
In this blog post, we’ll cover some of the top tips on using Instagram to start your own small business – from optimizing your account setup to creating compelling content that will help give your business visibility through measuring success after launch. If you’re ready, let’s dive in!
Why Choose Instagram?
Half of all Instagram users say that Instagram is where they discovered new brands, and at least 44% of these users shop weekly on the platform. As you can see, it’s pretty evident that Instagram has become a valuable software that business owners can take advantage of. If you want to know where to begin, below is our short guide:
Setting Up Your Profile
Let’s start with the basics, which is setting up your profile. All you need is to put your answers correctly when creating your account. Ensure you provide all relevant information about your business, such as a clear profile picture and bio stating what your company does.
Here are some key elements to keep in mind:
- Use a high-quality profile picture that represents your brand.
- Update your operating hours, business categories, location, and contact information.
- Optimize your bio links and make use of the five field links Instagram provides to business owners.
- Comb through your Instagram profile to make sure your business information is consistent across all platforms.
Your profile should convey a strong and clear message without being too corny. Simplicity is beauty, so you must focus on the images you share on the platform because that’s how your products and services will be noticed.
Choose the Right Marketing Method
Instagram is the best place to market your products, especially if you use an appealing visual approach. You can share images, videos, and stories that relate well with your target audience. If you’re on a budget, begin by sharing organically. Once you have enough funds, you can dive into paid content, such as Stories and Shopping ads.
For some, mobile business car magnets placed on your fleet are an excellent marketing method, especially if you’re trying to target your local community. It will complement your Instagram ads since your target consumers can physically see your business. Plus, car magnets are affordable and can be removed anytime!
Always Geotag Your Posts
If you have a physical or land-based location, you will want to geotag it whenever you make a post. Geotag’s purpose is for Instagram to compile all posts tagged to a specific location while sorting them into top and recent. It allows users to find and engage with businesses near them easily.
Geotagging also helps you reach more people, which, in turn, improves brand awareness. It also makes it easier for people to find your business and what you have to offer. When a customer geotags your location, other people can view your business information and see other photos that users also took in the same place. Therefore, creating a sense of community and trust in the brand.
Utilize the Save Post Feature
As part of your content strategy, you should use the save post feature for future reference. This feature helps organize your content and gives you an idea on the type of posts that resonate with your audience. You can view them for future reference, and it doesn’t only mean saving photos related to your brand since you can also save your competitor’s images for future inspiration.
Other reasons why you should “save a post” include:
- Gather visual inspiration
- Know what your competitors are posting
- Captions that resonate with your business
- Potential influencers
- Positive and negative feedback
If you have found something you like and know your brand can benefit from it, don’t hesitate to tap that save post button. It’s truly a game-changer!
Highlight Your Services and Products
Instagram’s Stories Highlights enable business owners to showcase their brand and what it’s all about. You can share more about your small business, which will stay on your profile for as long as you want. Unlike regular stories that last only 24 hours, Highlights are permanent, and you can have as many Highlights as you need.
The best ways to use the Stories Highlights feature:
- Post all about your brand, such as your mission and vision.
- Showcase your products or services with a call to action.
- Customer reviews and testimonials.
- Behind the scenes of your business operations.
- A FAQ Highlight to answer what your customers are frequently asking.
This feature is fantastic for making a lasting impression on potential customers viewing your profile. You can also be creative with how you post on your Highlights. Remember not to make your Highlights cluttered because it can be overwhelming and confusing for viewers.
Create How-To Guides on Your Reels
If you’re selling a product and want to give your customers an idea of how they can improve their product usage, you can create a how-to guide through Reels. It’s another feature that lets you create a short video showing your customers how to use or apply your product.
You may have noticed how makeup brands would let their ambassadors use a product and how they incorporate it into their daily makeup routine. The possibilities are endless, regardless of the product you’re selling. For instance, if you’re selling skincare products, you can show how to apply a face mask correctly or your recommended steps for using it with other products.
Dominate Instagram with Your Small Business
Instagram can make a massive difference in marketing your small business. With these tips, you can create a strong presence on the platform and reach a wider audience than on other social media platforms. So, if you value visual marketing and want to build a loyal following, Instagram is the perfect platform for you! It has many features you can maximize, and you won’t even have to pay a penny if you’re dealing with budget constraints!