Instagram’s IGTV is a popular feature that allows creators and businesses to post long-form videos.
Sharing these videos on Facebook can be a great way to reach a wider audience. When you share an IGTV video to Facebook, it appears as a native video on your page, meaning that it will be discoverable to anyone who comes across your page and appears in the Facebook newsfeed.
This makes it a powerful tool for creators and businesses looking to expand their reach, engage with their audience, and drive conversions.
We will walk you through setting up your Instagram account for cross-posting, sharing IGTV videos to Facebook, repurposing IGTV content for Facebook, and measuring the success of your cross-posting strategy.
You can maximize the reach and engagement of your IGTV videos by sharing them on Facebook.
Setting up your Instagram account for cross-posting
You’ll need to have a Facebook account and a Facebook page set up for your business or personal brand to link your Instagram account to your Facebook account.
Once you have that setup, you can go to your Instagram profile settings and look for the option to “Linked Accounts.”
From there, you can link your Facebook account and select the page you want to use to post your IGTV videos.
There are different audiences and formats when creating content that will perform well on both Instagram and Facebook.
Instagram is known for its visually-driven, creative content, while Facebook is more text-heavy and conversation-driven.
To make the most of your cross-posting strategy, consider creating visually appealing and engaging video content accompanied by well-written captions and calls to action.
Your IGTV videos will look great on Instagram and provide а good context for your Facebook audience.
Sharing IGTV videos on Facebook
To share an IGTV video on Facebook, you can dо it directly from the Instagram app.
After you’ve created and uploaded an IGTV video to your Instagram account, you can tap the three dots icon on the video and select “Share to Facebook.”
From there, you can choose the Facebook page where you want to share the video, and add any additional information, such as captions and tags, before posting.
You can also share IGTV videos on Facebook from the IGTV app. When watching an IGTV video, tap the Share icon and select Facebook. It will open a dialog box with the option to post to your own Facebook page or a group.
When sharing an IGTV video on Facebook, customize the post to better suit the audience and format of the plаtform.
That can include adding a compelling caption that entices people to watch the video and a call to action, such as visiting your website or following your Instagram account.
Using appropriate hashtags or tagging relevant pages or people to whom the video is related.
By sharing IGTV videos on Facebook and customizing the post, you’ll be able to reach a wider audience, increase engagement, and drive conversions.
Repurposing IGTV content for Facebook
Sometimes, full-length IGTV videos might not be the best fit for the audience on Facebook, whereas shortеr videos might do better.
In those cases, you can use video editing tools to trim and edit your IGTV videos to create shorter clips that are more engaging for Facebook viewers.
Cut out unnecessary or redundant parts of the video, add transitions, and include text overlays or other visual elements to make the video more eye-catching.
When repurposing IGTV content for Facebook, consider the different audiences and formats of the two platforms.
So to make the most out of your cross-posting strategy, create visually appealing and engaging video content accompanied by well-written captions and calls to action.
Tailor your message or the subject of thе video, depending on the audience and engagement of each platform.
For example, you may share more behind-the-scenes or personal content on Instagram while sharing more promotional or educational content on Facebook.
By repurposing your IGTV content for Facebook, you’ll be able to reach a new audience, increase engagement, and drive conversions.
Measuring the success of your cross-posting strategy
How can you do that?
- Log in to your Facebook page.
- Go to the top menu and click on “Insights.”
- Go to the “Videos” tab.
- Here, you’ll see the performance of all your video posts, including your shared IGTV videos.
- You’ll be able to see metrics like Views Reach and Engagement.
- To dig deeper, you can also filter the data by video. You will be able to see the detailed breakdown of the metrics of each video.
- To compare the performance of your IGTV videos on Facebook to your other video content, you can click on the “Compare” button and select “IGTV” as the video type.
Pay attention to when measuring the success of your cross-posting strategy include the following:
- Views: This is the number of timеs your video was watched.
- Reach: This is the number of people who saw your video.
- Engagement: This is the number of likes, comments, and shares your video received.
- Audience retention: This measures how long viewers watched your video.
- Click-through rate: This is the percentage of people who clicked on a link in your video post.
Sharing IGTV videos on Facebook cаn be a powerful way for creators and businesses to reach a wider audience and increase engagement.
By linking your Instagram and Facebook accounts, creating optimized content for both platforms, sharing IGTV videos to Facebook, repurposing content, and tracking performance using analytics, you can effectively expand your reach and drive conversions.
Your IGTV videos can become a powerful tool for growing your audience and driving success across social media.