How to Pin a Post on Facebook

More than 2.8 billion people will use Facebook every month by 2021, making it one of the world’s most popular social networking sites. A Facebook page is a must if you’re a business owner or marketer wanting to connect with their customers.

But, it can be difficult to stand out among the crowd of businesses and people competing for attention оn the platform. Pinning posts to the top of a page is one approach to guarantee that they will be read. 

Discover how to pin a Facebook post and read helpful tips for making the most of this function.

Step-by-step Guide on How to Pin a Post on Facebook

Here is a step-by-step guide оn how to pin a post on Facebook:

1. Log in to Facebook: Go to www.facebook.com and log in to your account.
2. Navigate to the post you want to pin: Find the post that you want to pin on your Facebook page. Scroll through your timeline or go to your page’s “Posts” section to find the post.
3. Click on the three dots аt the post’s top right corner: Hover your mouse over the top right corner, and you will see three dots. Click on the dots, and a drop-down menu will appear.
4. Select “Pin to Top of Page” from the dropdown menu: In the dropdown menu, select “Pin to Top of Page.” You will see a confirmation message that says, “This post will stay at the top of your Page for seven days.”
5. Confirm the action: Click “Confirm” to pin the post to the top of your page.
6. Verify that the post is pinned: Go back to your Facebook page and check that the post is now pinned to the top. The post should have a small blue ribbon icon that says “Pinned Post” on it.

Tips for Pinning a Post on Facebook

Here are some tips tо help you make the most of pinning a post on Facebook:

1. Choose the right post to pin: Not all posts are created equal, so choosing the right one is essential. Look for posts with high engagement rates, containing important information, or promoting something significant, such as a new product or event.
2. Be mindful of the frequency of pinned posts: While pinning a post can be a great way tо increase visibility and engagement, do not overdo it. Pinning too many posts can clutter your page and make navigating difficult for visitors. Stick to pinning one or two posts at a time, and ensure they are relevant and timely.
3. Monitor engagement on the pinned post: Check the post’s engagement rates, including likes, comments, and shares, to see if it’s resonating with your audience. If the post isn’t performing well, consider unpinning it and pinning a different post instead.
4. Unpin a post when it is nо longer relevant: When the seven-day pinning period is over or when the post is no longer relevant, unpin it. Leaving outdated or irrelevant posts pinned to the top of your page can make your page look inactive or disorganized.

Conclusion

Facebook’s “Pinning” feature allows users to highlight and draw more attention to specific posts. Choose your posts wisely, keep an eye on how they’re doing, and unpin them when they’re no longer relevant. 

Using pinning to make significant improvements to your Facebook profile doesn’t take much time or effort.