How to Create a Snapchat Filter

How to Create a Snapchat Filter

Snapchat filters are a fun and engaging method for brands and individuals to connect with their target demographic and stand out on social media. Use Snapchat filters for advertising a product to commemorate a landmark event. Making your own Snapchat filter can look like a lot of work if you’ve never done it before.

Because of this, we’ve decided to write a detailed tutorial on how to make your own Snapchat filter. We’ll review everything you need to know, from the many filter kinds and their uses to the planning, design, and submission processes. 

You’ll have everything you need to know to make a Snapchat filter that effectively promotes your company or event while being fun and engaging for users.

Understanding Snapchat Filters

Snapchat filters come in a variety of forms, including:

  1. Geofilters: filters specific to a particular location, making them ideal for events or promotions in a specific area.
  2. Lenses: filters that use augmented reality to allow users to interact with the filter in real time, adding an element of fun and excitement to the user experience.
  3. World Lenses: filters that use augmented reality to place virtual objects in the user’s environment, providing a unique and immersive experience.

Identifying the appropriate filter for your needs requires familiarity with the various options available. Developing a popular Snapchat filter also requires understanding the platform’s inner workings, such as how filters are activated in response to user input.

You can better plan and develop a filter that will engage your target audience and accomplish your goals if you have a firm grasp of how Snapchat filters work.

Planning Your Snapchat Filter

Before you start designing your Snapchat filter, take the time to plan your filter to ensure its success. Here are the key steps involved in the planning process:

  1. Determine the Purpose: What do you want to achieve with your Snapchat filter? Do you want to promote your brand or increase awareness? Are you celebrating an event or just having fun? Understanding the purpose оf your filter will help you choose the right type of filter and design elements.
  2. Choose the Type of Filter: Based on your purpose, choose the filter that will work best. Do you need a filter for an event, a lens for interactivity, or a world lens for аn immersive experience?
  3. Gather Relevant Information and Materials: Once you’ve determined your purpose and type of filter, gather all the relevant information and materials you’ll need to create your design. This may include your logo оr branding elements, the location or event details, preferred color scheme, and design elements.

Designing Your Snapchat Filter

With your plan in place, start designing your Snapchat filter. Here are the key steps involved in the design process:

  1. Choose a Design Software: To create your Snapchat filter, you’ll need to use design software such аs Adobe Photoshop, Canva, or GIMP. Choose the software that you’re most comfortable using that fits your needs.
  2. Create the Filter Design: Using your chosen software, start designing your filter. Make sure tо follow the correct dimensions and aspect ratio for Snapchat filters. Pay attention to the background and overlay elements, and include text and logos as needed.
  3. Consider Snapchat’s Guidelines and Requirements: Snapchat has specific guidelines and requirements for filters, including file format and size and content restrictions. Review and follow these guidelines to ensure that Snapchat approves your filter.

Submitting Your Snapchat Filter

When you’ve designed your Snapchat filter, submit it for approval by Snapchat. Here are the steps you’ll need to follow:

  1. Create a Snapchat Account: If you don’t already have a Snapchat account, create one. This is required tо submit a filter.
  2. Access the Snapchat Creator Studio: Log in to your Snapchat account and access the Creator Studio by clicking on the settings icon in the top-right corner.
  3. Choose the Type of Filter: In the Creator Studio, choose the filter you want to submit, either filter оr lens.
  4. Enter Filter Details: Provide the details of your filter, including its name, the dates you want it to be available, and the location if it’s a filter.
  5. Upload Your Filter Design: Upload your filter design, ensuring it meets Snapchat’s guidelines and requirements.
  6. Payment and Approval: If your filter requires payment, you will be prompted to make the payment. Once your payment is complete, Snapchat will review your filter for approval.


Making a Snapchat filter is wacky and wonderful for promoting your business or event. Making a Snapchat filter that will attract your chosen audience and help you reach your goals involves learning about existing filters, developing a strategy, creating a filter, and submitting it for approval. 

Snapchat filters provide a novel and engaging approach to interacting with an audience, whether the goal is to raise awareness of a business, promote a product, or simply have some fun.

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