Nowadays, it’s impossible to successfully market a business, service, or product without social media.
Snapchat, with its over 200 million daily active users, is one of the most popular social media platforms.
One of the most powerful features of Snapchat is the ability to add a link to your story, which can drive traffic to your website or help to promote your brand.
Read on for instructions on how to add a link to your Snapchat story, as well as some suggestions for making the most of this function.
If you’re a company owner or just a regular person with stuff to advertise, here is all you need to know to make the most of this useful tool.
Setting up a Snap Map
A Snap Map is a feature that allows you to share your location with friends and followers on the app.
By setting up a Snap Map, add a location-based link to your story, which can be used to promote a physical store, event, or even a virtual location.
To set up a Snap Map, you will first need to ensure that your location services are enabled on your device.
Open the Snapchat app and go to your profile page. From there, you will see the option to create a Snap Map.
Click on that and follow the prompts to set up your Snap Map.
When your Snap Map is set up, add your location to your story by clicking on the “Add to Story” button when you are creating your story.
You can also add your location to a story that you have already posted by editing the story and adding the location.
Your friends and followers can also see your location on the Snap Map if you share it with them.
Be aware of your privacy settings and only share your location with people you trust.
When you add your location to a story, include a message about your location or a call to action to encourage people to visit.
Several different types of links can be added to a Snapchat story.
- Website links: You can add links to your website or any other external link. It is an awesome way to drive traffic to your website or a specific landing page.
- Snap Map links: A great method to promote a physical store, event, or even a virtual location.
- Phone numbers: Add a phone number to your story, which makes it easy for users to call you directly from the app.
- Custom links: Snapchat also allows you to create custom links that can be used to promote your brand or products.
To add a link to your story, you will need tо create a new story or edit an existing one. Once you have done that, you will see an option to add a link to your story. Simply click on that option, and you will be prompted to enter the link you want to add.
When adding a link to your story, you should ensure that the link is prominently displayed and stands out.
You can use a different color or a bold font for the link.
Include a message or call to action that encourages users to click on the link.
This is important because it allows you tо see how well your story is performing and make adjustments as needed.
There are several metrics that you can use to measure the success of the link:
- Link clicks: You can access this information by going tо your Snapchat account settings and selecting “Link” under “View Story.”
- Swipe-up rate: It shows how many people in your story swiped up on the link and tells you a lot about how well the link is doing.
- Impressions: You can see how many users have viewed your story.
- Screenshots: This metric illustrates how many users have taken screenshots of your story.
- Story Views: With this, you can see how many users have viewed your story.
To access these metrics, you must have а Snapchat business account. You can access the metrics by selecting your account settings and “Insights“. This will give you a detailed breakdown of the metrics.
If the link clicks are low, you may want tо re-evaluate your call-to-action or link placement in your story.
Likewise, if the swipe-up rate is low, you may want to re-evaluate the design of the link or the message associated with it.
Adding a link to your Snapchat story effectively drives traffic to your website or promotes your brand or products.
The process involves setting up а Snap Map, adding a link, and measuring the success of the link.
Now you can effectively add a link to your Snapchat story and take advantage of this powerful feature.
Be mindful of privacy settings, make the link stand out, and include a message or call to action to encourage users to click on it.
Regularly measure the success of the link and make adjustments as needed.