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How TikTok and Instagram Can Boost Your Sales

Today, social media channels are not only used as entertainment platforms. They are the proven marketing platforms for businesses. Today, businesses are using social media channels, such as TikTok and Instagram to gain a next-level reach.

Are you thinking about how you can get benefits from social media, or how it can help your business to get better reach? Keep in mind that the total number of social media users has reached 4.89 billion profiles worldwide. Almost all businesses, i.e., startups or established ones, have devised their presence on social media as it helps them gain more consumers. Then why not you?

Join us and learn how social media platforms, like TikTok and Instagram, can help you boost your sales:

This is how TikTok can help you increase your sales

In 2023, with 1.05 billion monthly active users, TikTok has become the 6th largest social media platform in the world. Today, the platform is facilitating businesses in many ways. Here we come with the trending and simple strategies following which you can increase your brand sales on TikTok:

1. Create more engaging content

Creating quality and engaging content is the basic requirement of running a successful marketing campaign on TikTok. Without content, you can do nothing. Create compelling content whatever the format is.

Usually, people like watching video content on TikTok. Use attractive captions and visuals that will attract users’ attention. Your content must relate to your services or brands.

2. Interact with your users

Interacting with your users or viewers is the most effective way to increase your brand awareness. 73% of TikTok users revealed that they feel a deeper connection with brands they can interact with. Interact with users in the form of replies to their comments. Many users when they post comments, they wait for a reply from brands.

You must try to reply to users who ask serious queries related to products. Another way to interact with or keep engaged with users is to play quizzes with them, ask for a comparison of products, run contests, and tell them about your upcoming or newly launched products.

3. Influencer marketing

Today, another effective TikTok marketing strategy is influencer marketing. People love to watch their favorite creators on TikTok. This has made many creators like stars on TikTok. You need to choose the one that belongs to your targeted region or community and ask to endorse your products.

In such a way, you can reach a large audience within no time. When they watch your brands through their favorite stars they take your brand as a trusted body and start purchasing items from you.

4. Run ads on TikTok

Running ads on TikTok is another way to promote your content to a large community. TikTok promotes your content to the preferred community only. TikTok offers several ad formats to choose from according to your budget or needs.

If you feel TikTok ads are not suitable or expensive, you can go with another suitable or affordable marketing strategy to increase TikTok followers. Increasing followers helps to boost sales.

5. Product tutorials or reviews

A recent study has revealed that 92% of TikTok users take action to buy items after watching videos. So you must never miss this opportunity. Provide your users with product tutorials.

You can tell them how you manufacture or design your products. Also, tell them about potential benefits and a comprehensive guide on how to use your products to achieve maximum results.

This is how Instagram can help you increase your sales

With 2.35 billion monthly active users, Instagram has become the 4th largest social media channel in the world. Imagine what benefits you will get after uncovering your business to such a large community.

But, reaching your targeted community may, sometimes, be difficult. Follow the given strategies or tips to promote your Instagram account, boosting more sales:

1. Amazing content with stunning visuals

Before starting a marketing campaign through social media channels, remember one thing: your content is everything. It is advised to make compelling content that will stop users from scrolling and encourage them to interact with it.

Use compelling images or graphics that will not only grab people’s attention but also reflect your brand.

2. Post in different formats

Instagram allows you to post in different formats. Not everyone loves to watch posts in a particular format. Try to use different things. A survey reveals that 83% of consumers find new products on Instagram.

When you attract users with different approaches, you can surely enhance your engagement, leading to an increase in sales.

3. Offer discounts and coupons

People love to get discounts from brands. To convince your users, facilitate them with special discounts. The best time to offer discounts is on special events. 

At those events people are more involved in shopping for items, helping you increase your sales. People will share the discounted posts with their loved ones, helping you gain more Instagram followers as well.

4. Run contests

Running contests help attract potential users. They get to know you and start following you. Consequently, your brand awareness will increase.

Run contests on special events, such as public days celebration contests, sports league contests, and others. The contest post will be shared across Instagram, helping increase brand reputation, and leading to sales enhancement.

5. Give product reviews and get feedback

People love to buy what they watch on social media channels. Here we come with the most effective suggestion to give detailed reviews of your products. Tell your users the potential benefits of your products and a comprehensive guide on how to use them. It will encourage them to buy your products.

Also, allow users to give their feedback in the comments section. It will let you know what people love about you and where you need to improve.

The closing statement

Indeed, TikTok and Instagram are among the top social media channels facilitating businesses in many ways. Remember that creating your presence on these social media channels is not a big deal. But, maintaining your presence or achieving success can be. By following or implementing the above-given guidance, you can achieve something good.

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