How Much Do Tiktokers Make

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TikTok has rapidly become one of the most popular social media platforms in recent years, with over a billion active users worldwide. The app’s quick rise to fame has also made it an attractive platform for influencers looking to monetize their content. TikTokers, or users who create and share videos on the platform, have become stars in their own right, with millions of followers and lucrative brand deals. But just how much do TikTokers make, and what factors affect their earnings potential?

In this article, we’ll dive into the world of TikTok influencer earnings, exploring the various ways TikTokers can make money, factors that affect their earnings, and examples of high-earning TikTokers. We’ll also provide tips for those interested in pursuing a career as a TikToker and increasing their earnings potential. So, whether you’re an aspiring TikToker or just curious about how much influencers can make on the platform, read on to learn more!

How TikTokers Make Money

TikTokers can make money in various ways, including:

  1. Advertising Revenue: TikTok creators can earn money through the platform’s advertising revenue program. This program allows creators to earn a share of the revenue generated from ads displayed on their videos.
  2. Brand Deals/Sponsorships: TikTokers with a large following can collaborate with brands and earn money through sponsored posts. These brand deals can range from promoting a product or service to creating branded content.
  3. Merchandise Sales: Some TikTokers sell their own merchandise, such as clothing or other branded items, to their followers. They can earn a profit from each sale made.
  4. Live Streaming Donations: TikTokers can earn money through live streaming by receiving donations from their viewers. Fans can donate virtual gifts to their favorite creators, with each gift translating to real money for the creator.

It’s worth noting that the amount of money TikTokers can make through these methods varies widely and is influenced by several factors. The size of their following, the level of engagement on their content, the niche or theme of their videos, and the demographics of their audience can all affect their earnings potential. Additionally, TikTokers can increase their earnings by diversifying their income streams and building a strong personal brand on and off the platform.

Factors Affecting TikTokers’ Earnings

Several factors can affect a TikToker’s earnings potential, including:

  1. Followers: The size of a TikToker’s following is one of the most critical factors that affect their earnings potential. Generally, the more followers a creator has, the more they can charge for brand deals and sponsorships.
  2. Engagement: TikTok’s algorithm favors videos that generate high engagement, such as likes, comments, and shares. TikTokers with a high level of engagement on their content are more likely to get brand deals and sponsorships.
  3. Niche/Content: The type of content a TikToker creates and the niche they cater to can also affect their earnings. Some niches, such as fashion, beauty, and lifestyle, are more lucrative than others, and brands are more likely to partner with creators who produce content in those categories.
  4. Demographics: The demographics of a TikToker’s audience, including age, gender, and location, can also affect their earnings potential. Brands often target specific demographics with their products, and TikTokers whose audience matches those demographics can charge more for brand deals and sponsorships.

It’s essential to note that these factors are interdependent, and each one can affect the others. For example, creating niche content that resonates with a particular demographic can help a TikToker build a larger following and increase engagement, leading to more significant earnings potential.

Examples of High-Earning TikTokers

Several TikTokers have made a name for themselves on the platform and are earning significant amounts of money. Here are a few examples of high-earning TikTokers:

  1. Charli D’Amelio: Charli is the most-followed TikToker with over 162 million followers. She has worked with several brands, including Morphe and Dunkin’, and is estimated to earn around $4 million per year.
  2. Addison Rae: Addison is another highly popular TikToker with over 85 million followers. She has partnered with several brands, including American Eagle and L’Oréal, and is estimated to earn around $5 million per year.
  3. Bella Poarch: Bella is one of the fastest-growing TikTokers with over 78 million followers. She has collaborated with several brands, including Calvin Klein and McDonald’s, and is estimated to earn around $1 million per year.
  4. Zach King: Zach is a popular TikToker who creates visually stunning videos using special effects. He has worked with several brands, including Coca-Cola and Sony, and is estimated to earn around $3 million per year.

These TikTokers have built massive followings and have leveraged their popularity to secure lucrative brand deals and sponsorships. However, it’s worth noting that these are just a few examples, and there are many more TikTokers who are also earning a significant amount of money on the platform.

Average TikToker Earnings

While high-earning TikTokers can make millions of dollars, the average TikToker earns significantly less. Here are a few factors that can impact the average TikToker’s earnings:

  1. Follower count: TikTokers with larger followings generally earn more money than those with smaller followings. However, even TikTokers with relatively small followings can earn money through sponsored posts, advertising revenue, and other income streams.
  2. Engagement level: TikTok’s algorithm favors videos that generate high engagement, so TikTokers who can create content that generates high likes, comments, and shares are more likely to earn money. However, increasing engagement can be challenging, and even popular TikTokers may struggle to generate consistent engagement.
  3. Niche: Some niches are more popular with brands and advertisers than others, so TikTokers who create content in these niches may be more likely to earn money. For example, beauty and fashion influencers are often sought after by cosmetic and clothing brands, while gamers and tech influencers may be approached by gaming and technology companies.
  4. Advertiser demand: The amount of money that TikTokers earn from advertising revenue can vary depending on the demand from advertisers. If advertisers are willing to pay more for ad placements on TikTok, TikTokers can earn more money per thousand views.

According to a report by Business Insider, the average TikToker with 100,000 followers can earn between $500 to $2,000 per sponsored post. However, the amount earned through other income streams like advertising revenue, merchandise sales, and live streaming donations can vary widely. Ultimately, the average TikToker’s earnings depend on a variety of factors, and it’s important to build a loyal fanbase and diversify income streams to maximize earning potential.

Tips for Increasing TikTok Earnings

If you’re a TikToker looking to increase your earnings, there are several tips that you can follow to maximize your earning potential:

  1. Focus on engagement: TikTok’s algorithm favors videos that generate high engagement, so it’s crucial to create content that encourages likes, comments, and shares. This can include incorporating interactive elements into your videos or using popular hashtags to increase visibility.
  2. Build a strong personal brand: TikTokers who build a strong personal brand outside of the platform can leverage their popularity to secure more lucrative brand deals and sponsorships. This can include building a following on other social media platforms, creating merchandise, or launching a personal website or blog.
  3. Partner with brands: Partnering with brands can be a lucrative way to earn money on TikTok. However, it’s crucial to only partner with brands that align with your values and niche, as promoting products that don’t fit with your personal brand can damage your credibility with your audience.
  4. Diversify your income streams: In addition to brand deals and sponsorships, TikTokers can earn money through advertising revenue, merchandise sales, and live streaming donations. By diversifying your income streams, you can reduce your reliance on any one source of income and increase your overall earning potential.
  5. Engage with your audience: Engaging with your audience can help you build a loyal fanbase and increase your earning potential. Responding to comments, hosting Q&A sessions, and creating content that your audience requests can all help you build a strong relationship with your followers.

By following these tips, TikTokers can increase their earning potential and build a successful career on the platform.


In conclusion, TikTok has quickly become a major platform for creators to earn money and build their personal brands. While high-earning TikTokers have made headlines for their massive earnings, the reality is that the average TikToker earns much less. However, by focusing on engagement, building a strong personal brand, partnering with brands, diversifying income streams, and engaging with their audience, TikTokers can increase their earning potential and build a successful career on the platform.

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