Do you want to go viral on Instagram? If you run a business, going viral can prove beneficial for you. But going viral is not going to be an easy task if you don’t know the right way. In this article, we are going to share some proven ways of going viral on Instagram. You can use these tips to achieve your goals and get people to know about your brand. 

How to go viral on Instagram?

1. Know your audience 

Understanding your audience is going to be very important if you want to go viral on Instagram. Firstly, you will need to know what kind of content your audience is interested in, and what are the things that they don’t like at all. Posting content that looks unappealing to your audience will not be beneficial for you. To understand your audience, you should consider factors like age, location, gender, and annual income. 

If you target your audience on Instagram, it will be easier for you to go viral as you will be focusing on people who are interested in your content. So, it will be better to consider the above-mentioned factors before posting on Instagram. 

2. Be unique 

If you want to go viral on a social media platform, it is very important to create unique content. If you post the same things that others are posting, it may be hard for you to stand out in the crowd. But if you are creating unique content, people may like and share it, which will help you grow. Moreover, people will appreciate your efforts if you provide them with new content. 

3. See what your competitors post

As we said, you shouldn’t copy what others post. However, if you keep track of your competitors, you may get new ideas, which will help you create valuable content for your audience. Borrowing ideas from others isn’t a bad thing, so this trick can prove helpful for you. 

4. Run giveaway contests 

Running giveaway contests can also prove to be beneficial as it will attract more people. It is a great way to boost engagement, which is your goal here. You should choose a prize and let people know about it. The best thing here is that you will get to decide the rules of the contest. You can ask your followers to share your posts or you can ask them to tag their friends. 

People who want to participate in the contest will share your post, which will increase the number of impressions on it. But don’t forget to choose a good prize for the winner. You can also post a picture of the winner or mention him in your story. 

5. Work on the quality of your posts 

If you want to go viral on Instagram, you will need to provide quality to people. Your followers will not share your posts if they don’t like them. You will need to spend time on the quality of your posts in order to impress people. Before posting anything on your account, make sure it looks appealing. 

6. Interact with people 

Who doesn’t want to have a huge follower base? But getting people to follow you can be hard if you don’t interact with them. If you don’t interact with people, your existing followers may unfollow you. You should always reply to the comments that your followers leave on your posts. It shows that you are thankful to them, and this motivates them to comment on your other posts too. 

You can also leave comments on posts that you like, and if you are lucky, people may check out your account and follow you. Moreover, interacting with people will help you post what they are interested in. 

7. Post at the right time 

Yes, you will need to post quality content in order to go viral on Instagram, but quality isn’t the only factor that you will need to keep in mind. You will also need to post at the right time if you want to get more impressions on your posts. When we talk about timing, you can experiment a little with your posts in order to find the best window of time. 

These are some tips that you can use to go viral on Instagram. If you take care of all these things, you are likely to get more impressions on your posts. If you plan your every move, it will be easier for you to get the desired results.


We hope you found these tips valuable and we were able to help you. If you follow the things we discussed, people will like your content and they may share your posts as well. But you will need to keep working hard on your content if you want to get the desired outcomes.