If you run a business, promoting it on Instagram can be a great option as it is one of the most popular social media networks worldwide. It can prove to be a great marketing platform if you know the right way to showcase your business. Your brand can reach new heights if you have a stable follower base on Instagram.

However, if you want your brand to stand out in the crowd, you will need to do better than your competitors. Moreover, you will need to post the right kind of content and provide value to your audience. If you are looking for some Instagram marketing tips, you have come to the right place. In this article, we are going to discuss some tried and tested tips that will help you grow on Instagram.  

Best Instagram Marketing Tips & Tricks to Boost Your Brand

1. Target your audience 

If you want to promote your brand on Instagram, you will need to target your audience. This is the first thing that you should do as it is going to prove very beneficial. Since people from all over the world are on this social media platform, it becomes important to focus on people who are interested in your brand. Gaining followers is important when we talk about platforms like Instagram. But if your followers aren’t interested in your services, you may not be able to get the desired results. 

On the other hand, if your followers are interested in your services, you may get better outcomes. This is why it becomes important to target your audience while promoting your brand on social media. 

2. Post consistently, but don’t over-post 

If you want your brand to grow, you should try to be consistent when it comes to posting on Instagram. You should try to follow a consistent schedule of posting. But you should never over-post, as it may frustrate your followers. They shouldn’t see your posts all over their feed. The best option here is to post once or twice a day if you want to promote your brand on Instagram. This way your followers will get to know about the new services you have to offer, and their feed won’t clog with your posts too.

3. Post at the right time 

Posting regularly is very important, but posting at the right time is even more important. When we talk about the right time for posting on Instagram, you will need to experiment with things. The best way to find a suitable time for posting on Instagram is to check the number of impressions you are getting on your posts. You should try posting at different times for a few days and then stick to the time when you get most impressions on your posts. 

This way, you will know when your followers are usually online, and you will be able to get most of them to see your posts. Growing your brand will be easier if you follow this trick and post at the right time. 

4. Work on the quality of your posts 

If you follow the tips that we mentioned earlier, you will be able to get more impressions on your posts. But getting impressions is not the only thing that you will need to worry about. The quality of your posts is also going to play an important role when it comes to growing your brand on Instagram. If the quality of your posts isn’t up to the mark, people may not show interest in your services. 

However, if your posts look appealing to people, they are more likely to show interest in your services. You should invest more time in quality as you have to post only once or twice a day. 

5. Promote your account on other social media platforms

Promoting your account on other platforms can prove helpful if you want to gain more followers. If you already have a strong follower base on Facebook or Twitter, you can use them to promote your Instagram account as well. This way, more people will get to know about your Instagram account, and if they like your posts, they will follow you. 

You can also go for paid promotions and pay someone to promote your account. Having followers is very important when it comes to promoting a brand on Instagram, and paid promotions can prove helpful.

6. Do better than your competitors 

As we mentioned earlier, Instagram is one of the most popular social media networks. If you want to stand out in the crowd, you will need to do better than your competitors. You will need to stay one step ahead of them, which will be easy if you keep track of their posts. If you provide more valuable content than your competitors, your followers will appreciate your efforts for sure. 

7. Interact with your followers 

Interacting with your followers can do wonders for you. When someone leaves a comment on your post, you should thank them with a reply. When we talk about interacting with your followers, you can try out different things. You can try out stuff like ‘Tag two friends who would like this’. If your posts offer value, these tricks can help you gain followers. 

8. Post stories 

As we said, you should post once or twice a day on Instagram. However, you can post more often when we talk about Instagram stories. Since stories are displayed at the top, most people check them daily. Another benefit of posting stories is that you can save a lot of time as they don’t have to be as good as your posts. 

Well, these are some tips and tricks that you can follow to grow your brand on Instagram. Some of these tips are related to each other, so you can easily follow them all. If you want people to like your brand, you should plan everything in advance. 


Instagram is a great platform to promote your brand as there are endless opportunities. You will just need to plan your moves if you want to grow on the platform as you will have to compete with others as well. If you follow the tips that we discussed, you will be able to stay one step ahead of your competitors and it will be easier for you to grow.