5 Best Apps and Tools for Digital Marketing

Best Apps and Tools for Digital Marketing

Traditional marketing of any business used to comprise printing out flyers or having your company’s ad run on television. But now that everything has changed and we live in a digitalized world, the way of doing business has also changed significantly. 

Your company no longer exists if it does not have an online presence. But having an online profile is not enough, in order to market your brand, you need to enlist help from certain apps and tools. 

To make the most out of these apps, you will need to ensure constant connectivity to the reliable Internet Service Provider (ISP). In this regard, Xfinity does the trick by delivering high-speed connectivity and optimal security, which further makes it easy for you to protect your company’s data. To get a subscription, you can dial Xfinity phone number and talk to the sales agent regarding your own preferred plan. 

Now that you are all sorted, below we have listed some of the most used apps and tools professional digital marketers should use. 

  • HubSpot 

HubSpot is an email marketing tool, which is quite famous for its various features. The company is also known for its CRM and inbound marketing software. The tool is super easy to use. Essentially, it is a SaaS solution that is used to help businesses in attracting more visitors. Plus, it helps in converting those visitors into paying customers. 

Consequently, it generates more leads and plays a crucial role in closing more deals. The interface is user-friendly and it leaves a positive impact on the clients as well. 

The tool is predominantly free, however, you can purchase the premium version in order to unlock advanced features. 

  • Hootsuite  

This amazing tool allows you to schedule your posts on various social networking platforms. This includes Twitter, Instagram, YouTube, LinkedIn, and Facebook. By simply using this app, you can save yourself from wasting a lot of time and effort. 

What’s more, you can use Hootsuite for absolutely free. The free plan lets you manage more than three social accounts. Plus, you can schedule more than 30 posts at a time.

The payment plan for Hootsuite starts from $25 for a month and with this plan, you can add more team members, schedule a greater number of posts, and manage more accounts. 

  • Carrd 

When it comes to making free landing pages, no one does it better than Carrd. It is a go-to tool for people who want to create basic landing pages, without having to empty their pockets. Majorly, its features are available for free, which is why it has gained massive attention amongst digital marketers. 

All you need to do is select any of the landing page themes and then start the editing process. Most of its editing tools are simple to use. You only need to drag content containers in a snap-and-fit motion. Additionally editing a text is not that difficult, simply, click on the text you want to edit, and then you can get to work from the sidebar. 

  • Ahrefs 

It would not be a stretch to say that Ahrefs is the ultimate place for SEO analysts when it comes to looking for keyword ideas and tips to rank your website. The explorer of this tool allows you to check the top organic keywords of any website by simply inserting their URL in the bar given. You can also asses their traffic and which keyword brings them the maximum traffic. 

Not only this, Ahrefs also has a feature that lets you see which content of the website is considered to be its top-performing content and what are the sources of its backlinks. 

In short, when it comes to doing competitive analysis or even an analysis of your own website, Ahrefs is the platform you should use. 

  • SEMrush 

SEMrush has quickly become one of the top tools among SEO analysts. The several features it has, allows you to evaluate your website as well as the website of your competitors. It would not be a stretch to say that SEMrush is considered a staple SEO tool in the world of digital marketing. 

It lets you track the position of any of the keywords. You can also look for search terms that can help you rank higher on search engines. 

In addition to this, SEMrush is popularly used for competitive analysis. It gives you extensive detail on the traffic, its sources, its origin, and the source backlinks. 

Closing Thoughts 

The current landscape of marketing is quite different than what it was two decades ago. Now, businesses’ growth and success highly depend on digital marketing, and hence, the tools they use for it. If you are on the hunt to find the best digital marketing tools, then check out the ones we have mentioned in this article and transform your online business by making it rank higher on search engines.

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